About GEM Financial Group

We're a financial services firm that provides individual professional wealth advisory services as well as pensions and benefits planning for employees and retirees.

GEM Financial Group

Located in Woodstock, Ontario we are able to serve clients throughout Southern Ontario and the Northeastern United States.

Meet the GEM Financial Group Team

Rasa Lannoo

Lead Group Benefits Consultant & wealth advisor

I love working on challenges... the bigger the better. Sometimes the solution is a small simple tweek other times a wholesale changeover. As the lead consultant for Employee Benefits and group Capital Accumulation Plans, I find senior executives and business owners are increasingly becoming frustrated over the rising costs of their benefit plans and the general health and wellbeing of their workforce. My approach to tackling these challenges is collaborative, holistic and always client focused.

Without giving away my age, I have been in this business for close to a generation. During this time I have experienced a great deal of change in this industry, developed strong networks and helped build GEM Financial to the great, successful boutique firm it is now.

I live in the country near Paris, Ontario with my husband Marc and our two dogs where I indulge in my passion for gardening and collecting art. Tennis, biking, kayaking skiing, golf... I love all sports but am not good at any!

Martin Caldwell

Lead Professional Wealth Advisor

For more than a decade my passion in the financial services industry has been partnering with clients to discover meaningful solutions to their challenges.

I employ a systematic approach to analyzing where you are, where you want to go and what the steps are that get you there. Step by step, little by little, we work together to craft a financial safety net for you and your family.

I spend most of my time creating comprehensive contingency plans but I find the confidence and security they provide is well worth it.

Most of all, I enjoy working with committed clients who understand the value of planning ahead and fostering lifelong professional relationships. When I'm not working in the office, you'll likely find me working outside at home, partaking in a sporting activity or simply enjoying the company of my wife and our three young children.

Rob Van De Cappelle

Service & Marketing Advisor

Having joined GEM Financial Group in 2013, I'm ecstatic to be here. Though new to the financial industry I bring over 20 years of client service experience and a client first approach. I enjoy helping people reach their goals and assisting them throughout the journey.

I have an unending appetite for knowledge and look forward to learning about the various ways in which we assist people throughout their lives. I will be supporting new clients to the firm as well as helping existing clients when I can. I am excited to have the opportunity to work with all clients that come in contact with our office.

Life isn't all about work and when I am not at the office I enjoy spending time with my wife Pat and our two boys. The boys and I love to stay active by participating in many sports either playing or coaching including hockey, fastball, motocross and basketball.

Kathy Newton

Administrative Assistant

One of the most experienced employees at Gem Financial Group, I have worked in the insurance and financial industry in different capacities for more than 20 years. I have worked alongside most insurance companies in Canada over my career and am able to provide valuable insight into the processes and systems used by these companies. With this knowledge, I can answer many of our client's questions or direct them to the correct place to find what they are searching for in a timely manner.

I continually maintain an understanding of current issues and products in this fast paced and ever changing industry. I look forward to working with you and providing the high standard of service that you have come to expect from GEM Financial Group. Outside the office, my passions are spending time with our children and their families, including our three awesome grandchildren, and travelling with my husband.

Tiffany Morrow Knopf

Administrative Assistant

One of the newest members of the GEM Financial Group team, I am one of the first people you will likely have contact with when either you call in or visit us in person.

With a strong background in the retail sales industry I take pride in providing excellent customer service. Regardless of the situation you may find yourself in or the questions you might have I will work hard to provide you with timely responses to your inquiry. I look forward to working with you and meeting you in person.

Patty Awde

Administrative Assistant

Though I have worked in the insurance industry for over 10 years, I am now just returning to the workforce after taking some time off to start our family with my husband Jason. Our son Ben is 5 years old now and started school so it's time for Mom to get back to work. Believe me that wasn't an easy decision until I arrived at GEM, met the team and now I couldn't imagine not coming into the office every day.

My role at GEM is mostly administrative but you will also hear me on the phone if you call and depending on the day I may meet you when you come in the office. I understand the importance of your questions and concerns and I will strive to make each person's experience whether it be in the office, over the phone or via email a positive event every time. While not at work you will probably find me enjoying the outdoors; sitting in a campground or around a campfire with Jason and Ben.

I look forward to meeting all the GEM Financial Group Clients over the next few months and assisting you in any way I can. Please stop and say hi as you walk through the office. Maybe we can swap campfire stories.